Film
/
Art Direction
/
Object Visual
LOTIF SHELF
(
7
)
/ About the project
The Main focus was to show the stability of the system through 3D motion, highlighting its interlocking parts. The work balances technical assembly with a refined aesthetic to create a satisfying visual experience.
3D interiors were designed to show the product in a natural space. We focused on a soft, lived-in mood to show how the rigid aluminium frame fits comfortably into a space.
/ Credits
Client:
Flatpoint
Creative Direction: Jongwon Wi, Insu Jeong
/ Year
2026
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