Visual Research
/
Art Direction
/
Product Film
/ ABOUT THE PROJECT
The Ritual brings together two films exploring hand wash and body wash through light, texture, and the spaces around them.
Each film has its own atmosphere and rhythm, exploring how a product feels within the world built around it.
Built in Blender and developed with AI, the work carries a clear visual direction from the first composition to the final image.
/ CREDITS
Art Direction: Jongwon Wi, Insu Jeong
Sound: Menura Studio
2026













