Visual Research

/

Art Direction

/

Product Film

The Ritual

The Ritual

The Ritual

/ ABOUT THE PROJECT

The Ritual brings together two films exploring hand wash and body wash through light, texture, and the spaces around them.

Each film has its own atmosphere and rhythm, exploring how a product feels within the world built around it.

Built in Blender and developed with AI, the work carries a clear visual direction from the first composition to the final image.

/ CREDITS

Art Direction: Jongwon Wi, Insu Jeong

Sound: Menura Studio

/ YEAR

2026

Hand Wash render, still 1
Hand Wash render, still 2
Hand Wash render, still 3
Hand Wash render, still 4
Hand Wash render, still 5
Body Wash 제품 렌더 — 1번 이미지
Body Wash 제품 렌더 — 2번 이미지
Body Wash 제품 렌더 — 3번 이미지
Body Wash 제품 렌더 — 4번 이미지
Body Wash 제품 렌더 — 5번 이미지
Body Wash 제작 과정 GIF 1
Body Wash 제작 과정 GIF 2
Hand Wash 제작 과정 GIF 1
Hand Wash 제작 과정 GIF 2