Visual Research
/
Art Direction
/
Product Film
The Ritual
/ ABOUT THE PROJECT
The Ritual Body Wash explores how a product can feel different depending on the world built around it. Each setting brings out a different side of the same object.
Every scene is composed as a still life, using light, texture, and the space between objects. Each has its own atmosphere and rhythm.
AI gave us more ways to explore those worlds. A clear direction kept every scene connected and the final images grounded in our point of view.
/ CREDITS
Art Direction: Jongwon Wi, Insu Jeong
Sound: Menura Studio
/ YEAR
2026
process
