Visual Research
/
Art Direction
/
Product Film
The Ritual
/ ABOUT THE PROJECT
The Ritual Hand Wash turns an everyday routine into a moment of attention. Light, texture, and movement shape a tactile world around the product, bringing forward qualities that are usually felt rather than seen.
We built the world in Blender first, using flat color, clean form, and solid geometry. These compositions became the foundation for the AI process, carrying the original visual direction from the first frame to the final image.
AI opened up a wide range of possibilities. Some useful, some unexpected, and many completely useless. Working with it required clear choices and steady direction. By controlling the pacing and tone throughout production, we kept the film grounded in our point of view.
When the process works like this, the question is no longer what the machine made, but what we wanted to say.
/ CREDITS
Art Direction: Jongwon Wi, Insu Jeong
Sound: Menura Studio
/ YEAR
2026
process
