Identity

/

Photography

/

iloom: Living Series

(

3

)

/ About the project

Visualizing Iloom’s new collection of three sofas. We treated each piece not just as furniture, but as the core element that defines a space's atmosphere. Our goal was to communicate the brand's value through pure imagery, removing the need for redundant descriptions.

The project was executed through an experimental, 3D with no physical shoots. By replacing traditional sets with digital imagination, we created conceptual environments that transcend reality.

/ Credits

Client:

iloom

Creative Director: Jongwon Wi, Insu Jeong

/ Year

2025

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